Thursday, May 04, 2006, 4:03 PM

Beverage Marketers Agree to Halt Sales of Sugared Sodas in Schools

Authored by: Jason Hicks
The Wall Street Journal reports that Coca-Cola Co., PepsiCo Inc., and other beverage marketers have agreed to halt sales of sugared sodas in schools. But what is to happen to the bottlers, schools and others in the distribution network that have existing contracts covering these types of sales? According to the WSJ: "Bottlers and schools that sell their beverages will have to renegotiate existing contracts to incorporate the changes. Susan Neely, president and chief executive officer of the ABA [American Beverage Association], said the industry would strive to amend contracts in a way that is 'financially fair to the school and the bottler.'"

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