Monday, May 01, 2006, 5:38 PM

"The Gecko's Demise Is Portrayed By An Unsavory 'Splat' Sound"

Authored by: Jason Hicks
So alleges a complaint filed by Geico against Tri-State Consumer Insurance Company for trademark disparagement. According to the Wall Street Journal, the suit arises from a radio ad in which an English-accented gecko, Geiko's mascot, is struck by a skidding car and then "subsequently struck by another automobile, which 'squishes' the chatty reptile." Tri-State claims the trademark lawsuit is "an assault on humor." The article can also be accessed via Reuters at this link.

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