"The Gecko's Demise Is Portrayed By An Unsavory 'Splat' Sound"

So alleges a complaint filed by Geico against Tri-State Consumer Insurance Company for trademark disparagement. According to the Wall Street Journal, the suit arises from a radio ad in which an English-accented gecko, Geiko's mascot, is struck by a skidding car and then "subsequently struck by another automobile, which 'squishes' the chatty reptile." Tri-State claims the trademark lawsuit is "an assault on humor." The article can also be accessed via Reuters at this link.